How to Use Linkedin to Help Your Small Business Grow

Linkedin is a social network that is focused on professionals for career and business development and growth.  It is so much more than just a place to post your resume when looking for a job or a place to find the right employee for your company. Using Linkedin is an excellent way to build business contacts, grow brand awareness, and since it is one of the largest social platforms in the world, it is a great tool to use to help grow your small business. The layout for Linkedin is much the same as Facebook, which makes it user-friendly as well as beneficial to your evolving business.

Here is how to start optimizing your Linkedin profile to improve the growth of your company:

Create Your Profile

You will need to set up a personal page before you can set one up for your business. It is important to enter as much knowledge about both yourself and your business as you can. The more information you have on your profile, the more it will attract people into reading it. It is a good idea to think first about the best way to promote your company and attract customers, aligning it with your business goals and objectives. This way you can post the right content to show off your products or service.

Attract Followers

Let any existing business contacts, clients, employees or even friends and family know that you now have a company page on Linkedin. You can also add a link to your company page on any online marketing or social media platform that you use. The more followers that you have to your page, the more new followers it will attract.

Keep Your Profile Updated

Updating your page as often as possible will keep existing followers and help attract new ones. Post any new information you have to share about your company and your product. Keeping your page updated will let your followers know that your company is progressing and will keep them interested. The type of content you share on Linkedin should differ from what you may post on other social media platforms such as Instagram. There’s more of a focus on business-related, employee recognition, and “behind the scenes” content on Linkedin.

Target Your Audience

Linkedin provides data to help you search for members by location, education, and work experience, which will enable you to search out contacts that would be the most beneficial to your business. Once you have found some candidates you may find even more prospective contacts from viewing their profiles and connections. Linkedin, above any other social platform, allows you to target advertising to business interests, whether you need CEO’s to look at you or a specific industry their advertising can optimize for what you need (it’s also important to note that because they have the richest B2B data, they’re the most expensive social platform to advertise with).

Find the Right Employees or Freelancers

Linkedin allows you to locate the best employees or freelancers for your business needs. Whether your business has grown enough that you are looking to hire an experienced individual to help out or you need to find the best candidate to create your website, Linkedin is the perfect place to search them out.

No matter what the size of your business is or what you are selling, Linkedin will be a great asset to get your brand out there so take advantage of all they have to offer. If you’re interested in learning more about how Analyroi can help you grow your small business, reach out to info@nmblstrategies.com for a conversation today.