Why Outsourcing a CMO Can Effectively Grow Your Business
Why Outsourcing a CMO Can Effectively Grow Your Business
Marketing is a highly complex field that requires a strong understanding of the way business works, analytics, technology, planning/development, and so on. Making it even more challenging is the ever-evolving landscape of social media and how we reach our target audiences.
As a small and medium-sized business, it often falls on managers and other team members to collectively navigate the marketing world - sometimes with very little experience on what that actually means. Just because your organization may be smaller than the large corporations that invest in experienced Chief Marketing Officers (CMOs) to implement their marketing strategies, doesn’t mean your marketing efforts should be your own responsibility. By bringing in an outsourced CMO, you allow an experienced expert to analyze your business and pair it with the best marketing platforms for success. Whether that be digital vs traditional or Facebook vs Linkedin, you need someone who knows the best and most effective path to success.
How can outsourcing a CMO effectively grow my business?
It saves money that can be better spent on other business implementations
To be more precise, it can actually save you up to 65% more money than if you were to hire a full-time marketing officer. Without the need to pay hefty salaries and other benefits, you can gain the skills of a CMO whose part-time expertise only costs you money when there is work to be done - plus their knowledgeable capabilities on gaining exposure to your audience will grow your bottom line faster than if you were to give it a go alone.
A CMO is able to predict possibilities and gear your business towards more beneficial outcomes
It’s true that oftentimes an outsourced CMO has worked with dozens of businesses of various sizes and positions within their market. They’ve developed strategies and working plans that have been revised and refined to the best possible ratio of meeting your business’ marketing goals. Instead of needing to start from the beginning and establish a working knowledge of your industry etc., an outsourced CMO can hop onto your team and hit the ground running.
An outsourced c-suite brings its own resources and accountability to the table
Without the learning curve and additional expense of applicable software and resources, an outsourced CMO brings everything they need from day one. They’re able to track their hours and where their work is being focused, which will help both your business keep track as well as aid in any analytic requirements.
Interested in finding out whether an outsourced CMO would be a valuable asset to your business? Reach out to a member of our team today to start a conversation. Contact us at info@nmblstrategies.com and be sure to check out other outsourced c-suite resources here.
