Want to know what type of return you should be getting from a social media advertisement on Facebook or Linkedin? We’ve aggregated the returns of our clients to come up with averages that other nonprofits are seeing. NMBL Strategies is in the process of developing Nonprofit Social Media Development Optimization software. Until we get there we thought having information based upon averages was still useful.
What will the software do for you? Imagine a Facebook ad that returns more memberships than a direct mail campaign, now imagine improving your return every time you post a new ad so that your get a bigger and bigger return with every post. It’s possible, by optimizing your target audience, the platform of the placement, the message contained and more you can do better. Measuring that becomes difficult though, our platform is being built to remove the guess work and ensure you have the best return on investment.
This calculator will take your current budget and show you the average 1-year return for different outreach options such as direct mail, facebook, linkedin, and banner ads. These results are only averages based upon results from organizations we have ran and other organizations that have volunteered their information.
To learn more about our other work with nonprofits, visit our Nonprofit Services page or reach out to us at info@nmblstrategies.com.