About nmbl’s work…
NMBL Strategies was engaged to evaluate the sponsorship structure of the St. Louis Sports Commission’s largest event of the year, the Musial Awards. As COVID struck the Sports Commission needed to evaluate the costs of sponsorship as well as the benefits of sponsorship for the Musial Awards to ensure the sustainability of the awards program and the Sports Commissions operations. The Musial Awards, a nationally broadcast awards show via CBS, provide a unique opportunity for the Sports Commission and ensuring value from their sponsorship partners was critical.
Find out more about the Sports Commission and the Musial Awards.