Business Journal Executive Panel: Midsize Companies: Avoid These 15 Sales Stifling Marketing Mistakes

Our CEO, Eric Moraczewski, was asked by the Business Journal what marketing mistake companies need to avoid making that end up stifling sales.

Turning efforts on and off

A common mistake is turning marketing on and off, whether that be a focus on SEO, advertising or anything else. Too often companies are reactionary and don’t stay the course. It’s important to react if something isn’t working or push further when something is working, but you also have to cultivate your marketing, just as you do any other part of your business. – Eric Moraczewski, NMBL Strategies

See Eric’s response and the response of others from across the country here: Midsize Companies: Avoid These 15 Sales Stifling Marketing Mistakes