Business Journal Executive Panel: Rebranding? Don't Make These 14 Critical Mistakes

As a part of the Business Journal Leadership Trust our CEO, Eric Moraczewski, was asked for his feedback on what mistakes people make when rebranding. Other leaders from across the country gave some great feedback here as well, and of course we’ve just rebranded our business from Analyroi to NMBL Strategies so perhaps we’ve learned from our own processes. Of course we feel Eric’s advice is best.

Rebranding? Don’t Make These 14 Critical Mistakes

7. Assuming you know all the answers

Even when hiring a consultant to help with branding, you shouldn’t assume you know the answers. Engaging a team that includes internal and external stakeholders to assist can add a lot of value. – Eric Moraczewski, NMBL Strategies