Business Journal Executive Panel: Turn Customer Complaints Into Company Lessons With These 14 Tips

11. Respond quickly and appropriately without getting defensive.

The art of recovery is an area that high-end hospitality and retail are typically best at. Responding quickly and appropriately without getting defensive can turn an unhappy moment into an opportunity to have a lifelong relationship with a satisfied customer — potentially an advocate for your business. – Eric Moraczewski, NMBL Strategies

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